Free Marketing Tools & Resources
Better marketing decisions start with better questions.
Marketing problems aren’t always what they first appear to be. Poor performance might be caused by the wrong strategy, an unsuitable team structure, disconnected technology or simply a lack of clarity about what marketing is supposed to achieve.
I’ve developed these free tools and resources to help business owners, CEOs and marketing leaders examine some of those challenges more closely.
Whether you’re reviewing an existing marketing function, planning your next hire or trying to understand how your marketing systems fit together, each resource offers a practical starting point.
They’re designed to help you challenge assumptions, identify potential weaknesses and make more informed decisions before committing further time, money or resources.
Explore the tools below. I’ll continue adding new resources as they’re developed.
Marketing Performance & Operations
Understand how your marketing function operates, where weaknesses exist and how the different parts fit together.
5 MINUTE FREE ASSESSMENT
Marketing Function Health Check
Marketing Performance
Assess your marketing function across leadership, strategy, people, reporting, CRM and operations. Identify where stronger foundations could improve performance.
Marketing Performance.
Assess your marketing function across leadership, strategy, people, reporting, CRM and operations. Identify where stronger foundations could improve performance.
INTERACTIVE MAP
Marketing Infrastructure Map
Marketing Infrastructure
Explore how your website, data, CRM, automation, campaigns and reporting connect, and how decisions in one area affect the wider marketing system.
Marketing Infrastructure.
Explore how your website, data, CRM, automation, campaigns and reporting connect, and how decisions in one area affect the wider marketing system.
Marketing Recruitment & Team Structure
Make better decisions about who to hire, which capabilities you need and whether your business is ready to recruit.
7 MINUTE FREE ASSESSMENT
Marketing Recruitment Readiness Assessment
Recruitment & Leadership
Check whether your business is ready to recruit. Review role expectations, objectives, decision-making authority and the resources needed to make your next hire successful.
Recruitment & Leadership.
Check whether your business is ready to recruit. Review role expectations, objectives, decision-making authority and the resources needed to make your next hire successful.
INTERACTIVE DIAGNOSTIC
Marketing Role Diagnostic
Recruitment & Team Structure
Work out which marketing role your business actually needs. Compare responsibilities, seniority and available resources across eight marketing role profiles.
Recruitment & Team Structure.
Work out which marketing role your business actually needs. Compare responsibilities, seniority and available resources across eight marketing role profiles.