About Hiddn Marketing
A Fractional CMO and Marketing Consultant with over 20 years of hands-on experience turning overlooked opportunities into measurable growth. Known for creating clear, focused campaigns across digital and offline channels that deliver real commercial impact.
- 20+ YEARS EXPERIENCE
- FELLOW OF THE CIM (FCIM)
- CHARTERED MARKETER (CMKTR)
Who is Hiddn Marketing?
Hiddn Marketing is me, Simon Larkin. I am a Chartered Marketer, Fellow of the Chartered Institute of Marketing, and a strategic consultant with over 20 years of senior marketing experience. Based in Southport, I work with businesses across the UK and internationally to deliver clear, commercially focused marketing strategies that drive results.
I created Hiddn Marketing in 2020 as a smarter, more flexible alternative to hiring a full-time Chief Marketing Officer. A permanent CMO often costs well into six figures, with added overheads, recruitment delays and long-term commitments. For many businesses, that level of investment is simply not practical.
With Hiddn, you get CMO-level expertise without the full-time cost. I offer strategic direction, marketing leadership and hands-on delivery, all tailored to your goals, your size and your stage of growth.
Over my career, I have led marketing in regulated and complex industries including financial services, real estate and eCommerce. I have worked both in-house and independently, supporting major brands like BMW, Nissan, Princess Yachts and Admiral Insurance, as well as helping start-ups and scale-ups sharpen their strategy and accelerate growth.
My approach is straightforward. I listen, ask the right questions, and build strategies that align with your commercial objectives. Whether you need a full marketing roadmap, support with a major campaign or an embedded partner to lead your function, I bring clarity, focus and results.
No inflated salaries. No unnecessary complexity. Just flexible, senior-level marketing leadership focused entirely on helping your business grow.
With Hiddn Marketing, you get me. And everything I bring to the table.
Why Hiddn?
The missing “e” in Hiddn is no accident. It reflects our entire philosophy. We remove what is unnecessary and focus only on what delivers. It is a quiet signal of the behind-the-scenes impact we create, where substance replaces noise and strategy drives results.
At Hiddn Marketing, we place your brand where it matters most. In the minds of your audience, often without them even realising it. Through subtle, deliberate strategy, we help your brand become part of everyday life. Not loud. Just lasting.
This is marketing that does not shout for attention. It earns it. Our work sits beneath the surface, shaping perception, building trust and driving meaningful engagement that feels natural but is grounded in precision.
When you work with Hiddn, your brand does not just appear. It resonates. Seamlessly. Thoughtfully. Powerfully.