Fractional CMO Services
for businesses facing
growth, change or complexity
Senior marketing leadership without the cost of a full time CMO
I work directly with founders, CEOs and boards to bring greater clarity, accountability and commercial direction to marketing. As a Chartered Marketer and Fellow of the CIM, I provide experienced Fractional CMO services to businesses that need senior marketing leadership without the cost or commitment of appointing a full-time marketing executive.
With more than 20 years of experience across financial services, technology, property, ecommerce, hospitality and other complex markets, I can help you strengthen your marketing strategy, improve your internal capability and make better use of the people, systems and data already available to you.
More than 20 years of experience | Chartered Marketer | Fellow of the CIM | UK and international experience
Your marketing may be busy, but is it working?
Most businesses do not approach me because nothing is happening. Usually, plenty is happening. Your marketing team is busy, agencies are delivering activity, campaigns are being launched and reports are being produced. Your CRM may contain thousands of records and your marketing calendar may be full, but there can still be very little clarity about what is genuinely creating commercial value.
You may be struggling to understand what marketing is contributing, which activity is generating revenue or whether your agencies are working towards the same goal. Your marketing team may be unclear about what should take priority, while the information coming from your CRM and reporting platforms may be incomplete, inconsistent or difficult to trust.
When that happens, the problem is not always the campaign, the creative or the size of the marketing budget. It is often a wider issue involving leadership, strategy, structure, data or the systems supporting the marketing function.
Hiddn Marketing provides the senior marketing leadership needed to understand what is really holding performance back. I help you separate the symptoms from the underlying problem, agree what needs to change and make sure the right people are accountable for delivering it.
Fractional marketing leadership that gets involved
I am not interested in producing a marketing strategy, presenting it to your board and disappearing while your team is left to work out how to implement it. As your Fractional CMO, I become part of the wider leadership team and remain close enough to the business to help turn the strategy into meaningful action.
That could involve setting a clearer marketing direction, restructuring your team, reviewing agency relationships, improving board reporting or rebuilding the CRM and marketing technology supporting the customer journey. It may also mean challenging existing assumptions, stopping activity that is not working or helping the leadership team understand what marketing can realistically achieve.
Every business is different, so every engagement is shaped around the commercial situation, the capability already available and the outcomes you need to achieve. What remains consistent is the need for clear thinking, honest advice and greater accountability across the marketing function.
How I can support your business
Fractional CMO and marketing leadership
My Fractional CMO services give you access to experienced marketing leadership without requiring you to recruit a permanent Chief Marketing Officer. I can lead your marketing strategy, support your board, manage your marketing team, oversee agencies, review budgets and strengthen the way performance is measured and reported.
This is not simply about increasing the volume of marketing activity. It is about making sure your business is investing in the right activity, for the right audience, with a clear understanding of the commercial outcome you are trying to create.
Fractional marketing leadership can be particularly valuable when your business is growing, going through a period of change or operating without a senior marketing leader. It can also provide stability while you recruit a permanent Marketing Director, Head of Marketing or CMO.
Marketing function audits and strategy
Sometimes it is clear that marketing is not performing as well as it should, but the reason is much harder to identify. A marketing function audit provides an independent review of your strategy, people, agencies, processes, systems, customer data and current performance.
I look beyond individual campaigns to understand how the whole marketing function operates. This can uncover duplicated spending, gaps in capability, weak reporting, unclear ownership, poorly structured customer journeys or technology that is making your team less effective rather than more effective.
You receive a practical assessment of what is working, what is holding the business back and which actions should take priority. The outcome is not a long list of theoretical recommendations. It is a clearer understanding of what needs to change and where your time and budget will have the greatest impact.
CRM, data and marketing transformation
Your marketing can only perform as well as the systems and data underneath it. When your CRM is poorly structured, customer records are unreliable or reporting is assembled manually, it becomes much harder for your marketing team to work efficiently or for your leadership team to make informed decisions.
I help businesses improve their CRM, customer data, marketing automation, reporting, websites and wider digital infrastructure. This may involve replacing an unsuitable platform, restructuring the data model, improving segmentation, developing automated customer journeys or connecting systems that have previously operated in isolation.
The objective is not to introduce technology for the sake of it. It is to create a more reliable marketing operation that gives your team better information, reduces manual work and provides the leadership team with a clearer view of performance.
Marketing That Drives Measurable Impact
Marketing should do more than generate awareness. It should create commercial momentum. Across my career, I’ve helped businesses deliver real results:
Improved lead conversion by more than 35% through CRM redesign and automation
I led a full review and rebuild of a company’s CRM and data systems to address poor conversion and inconsistent communication. By re-engineering workflows, introducing automation, and mapping customer journeys, I improved both the speed and relevance of marketing output, increasing lead conversion by more than a third within six months.
Reduced annual marketing spend by over £150K through smarter resourcing and workflow design
In one organisation, I identified duplicated agency costs, inefficient approval chains, and resource gaps that slowed delivery. By introducing agile workflows, consolidating creative functions in-house, and improving vendor terms, I cut annual spend by over £150K while increasing campaign volume and quality.
Built high-performing in-house marketing teams across multiple industries
I’ve built and developed marketing teams that deliver consistently, from early-stage startups to established national brands. By focusing on capability, accountability, and workflow design, I’ve helped businesses move from reactive activity to a proactive, performance-driven marketing culture that sustains itself long after the initial transformation.
Delivered brand consistency and measurable ROI across complex, regulated markets
Working with multi-site and multi-region businesses, I’ve implemented brand frameworks and performance models that bring structure and consistency across every channel. The result is clear visibility, compliance alignment, and the ability to measure marketing impact at both local and board level.
Repositioned a legacy brand for growth during a competitive market shift
I led a strategic repositioning project that refreshed brand identity, messaging, and digital presence for a well-established company facing aggressive new entrants. By redefining the brand architecture, aligning the value proposition to audience needs, and launching a targeted digital campaign, the business regained market share and improved perception across key client groups.
Delivered digital transformation to modernise customer engagement and improve efficiency
I guided an organisation through the implementation of a new digital ecosystem, integrating CRM, automation, and analytics to replace outdated, manual systems. The project delivered significant time savings, improved customer experience, and provided real-time visibility of marketing performance for the leadership team.
Directed crisis communications during a period of financial and regulatory scrutiny
When a high-profile brand faced financial distress and investigation by regulatory bodies, I directed the full communications response. Working closely with leadership, legal, and compliance teams, I developed a controlled, transparent messaging strategy that maintained stakeholder confidence and stabilised public perception under intense media and political pressure.
That’s the value of a Fractional CMO: strategic clarity, commercial accountability, and execution that moves the needle.
Why Businesses Choose a Fractional CMO
Hiring a full-time marketing director or CMO isn’t always the right move. For many growing businesses, the need is strategic leadership, but without the fixed overhead.
That’s where I come in.
I bring the expertise of an outsourced Chief Marketing Officer or Fractional Marketing Director, providing the insight, structure and direction of a senior leader while remaining flexible to your scale and budget.
You get:
- Board-level strategy, without the full-time cost.
- Clear marketing direction and performance oversight.
- Immediate access to experience, frameworks, and networks.
- The ability to focus on growth, knowing your marketing is in safe hands.
This is senior marketing leadership on demand, your business, your goals, your pace.
If Any of This Sounds Familiar, I Can Help
- Your brand is growing, but your marketing isn’t keeping up.
- You need to reposition or refine your message.
- You want better lead generation or marketing that converts.
- You’re launching a new product or entering a new market.
- You want accountability, structure, and measurable impact.
- You need strategic marketing leadership, not another agency.
I can take the lead or support your existing team. Either way, I’ll bring direction, focus, and a practical plan for growth.
Real results. Real relationships.
Every engagement starts with a conversation. I want to understand your business, your goals, and your challenges.
I treat your business like it’s my own because your success is the measure of mine.
I’ve worked with founders under pressure, leadership teams navigating change, and boards that need evidence, not theory. The common thread? They all wanted clarity, focus, and marketing that delivers results.
He’s approachable, thoughtful and methodical, the kind of leader who builds confidence and helps teams grow. His input brought structure, focus and real momentum to our marketing.”
He was always available to help, took pride in his work, and delivered exactly what I wanted. I wouldn’t hesitate to recommend him.”
He’s a great problem solver, always encouraging collaboration and confidence across the team. His guidance made a genuine difference to how we work.”
Whether it is CMO level strategy, crisis management, or website design and copywriting, his expertise is never in doubt.
Simon manages his workload and his team effortlessly and he is never afraid to get stuck in whenever help is needed. What always struck me most was his genuine nature. He always has a positive word for everyone and he really looks after his team. It was a total pleasure working with him and I cannot recommend him enough. Any company would be lucky to have him on board.”
An effective communicator and great when backs are against the wall, I'd be happy to recommend Simon to any organisation looking to take their marketing to the next level.”
If you're looking for a strategic thinker to move your business into the next arena Simon is a perfect fit.”