Practical Marketing Insights
Practical thinking on marketing leadership, performance and change
I write about the problems I regularly see inside marketing functions, from leadership and recruitment to CRM, reporting, agencies, websites, customer data and marketing operations.
These articles are written for founders, CEOs, managing directors and senior marketers who want a clearer view of what is happening inside marketing and what may need to change.
Some are based on recurring problems I see in businesses. Others come from situations I have dealt with during more than 20 years working in senior marketing roles.
The aim is simple: useful thinking that helps you make better marketing decisions.
