Cookies Policy
Last updated: 03 September 2026
This Cookies Policy explains how Hiddn Marketing uses cookies and similar technologies on hiddnmarketing.com.
It should be read alongside the Hiddn Marketing Privacy Policy, which explains more generally how personal information is collected and used.
What are cookies?
Cookies are small pieces of information stored on your computer, mobile phone, tablet or other device when you visit a website.
They can perform a wide range of functions. For example, cookies can help a website remember preferences, maintain a session, understand how visitors use the website, measure performance or support advertising and marketing activity.
Similar technologies can include local storage, scripts, tags, tracking pixels and other technologies that store information on, or access information from, your device.
For simplicity, this policy refers to these technologies collectively as cookies where appropriate.
Who operates this website?
The Hiddn Marketing website is operated by Simon Larkin trading as Hiddn Marketing.
If you have questions about the use of cookies or personal information on this website, contact:
Email: hi@hiddnmarketing.com
Address: Hiddn Marketing, 70 Liverpool Road, Southport, PR8 4BB, United Kingdom
How Hiddn Marketing uses cookies
Cookies used on this website may fall into the following categories.
Strictly necessary cookies
These cookies are required for functions that are necessary for the website or a service you have requested to operate correctly.
They may be used for purposes including:
- Website security.
- Fraud prevention.
- Remembering your cookie choices.
- Maintaining website or booking sessions.
- Providing functions required for forms or booking processes.
- Maintaining essential technical functionality.
Because these cookies are necessary to provide the website or requested service, they do not normally require consent.
Blocking some strictly necessary cookies through your browser settings may prevent parts of the website from working properly.
Analytics and measurement cookies
Hiddn Marketing uses website analytics to understand how visitors use the website.
This can help me understand information such as:
- Which pages are visited.
- How visitors arrive at the website.
- How visitors move between pages.
- Which content is most useful.
- Whether visitors complete important actions such as submitting an enquiry.
- Technical information that may help identify website performance or usability problems.
Google Analytics 4 may be used for this purpose.
The website uses Google Tag Manager to manage the deployment of website measurement tags.
Under the current Hiddn Marketing approach, analytics cookies that require consent should not be activated until you have provided the appropriate consent through the cookie preference mechanism.
Functional cookies
Functional cookies may be used to remember choices you have made or provide additional features you request.
This could include preferences associated with website functionality, embedded tools, booking features or other optional services.
Where consent is legally required for a functional cookie, it will not be activated until that consent has been provided.
Marketing and advertising cookies
Hiddn Marketing may from time to time use advertising, conversion measurement or remarketing technologies.
These technologies can be used to understand whether advertising has contributed to a website visit or enquiry, measure campaign effectiveness or display more relevant advertising.
Where marketing or advertising cookies require consent, they will not be activated until you have chosen to accept them.
Rejecting marketing cookies will not prevent you from using the main Hiddn Marketing website.
Google Analytics 4
Hiddn Marketing may use Google Analytics 4 to understand website usage and performance.
Google Analytics can use cookies including:
_ga
Provider: Google Analytics
Purpose: Used to distinguish website users for analytics purposes.
Typical duration: Up to two years, subject to the configuration used on the website.
_ga followed by an identifier
Provider: Google Analytics
Purpose: Used to maintain information about an analytics session.
Typical duration: Up to two years, subject to the configuration used on the website.
Google Analytics settings and cookie behaviour can change over time. The cookies actually used on the website will depend on the current Google Analytics and consent configuration.
Google Tag Manager
Google Tag Manager is used to manage scripts and measurement tags on the Hiddn Marketing website.
Google Tag Manager itself is primarily a tag management system. The individual technologies deployed through it may set or access cookies depending on how they are configured.
A tag that requires consent should only be activated after the relevant cookie preference has been provided.
Booking and form technology
The website may use cookies or local storage to support contact forms, appointment bookings and related website functionality.
Some cookies associated with these services may be strictly necessary because they are required to complete a process requested by you.
Other optional technologies associated with these services will be handled according to their purpose and the applicable consent requirements.
Third party services
Some website features are provided using technology supplied by other organisations.
Depending on the functionality currently enabled, these may include providers of:
- Website analytics.
- Tag management.
- Appointment scheduling.
- Payment processing.
- Embedded content.
- Security and fraud prevention.
- Website hosting and infrastructure.
These providers may receive technical information required to provide their service.
Where a third party technology requires consent before storing or accessing information on your device, it should not be activated until that consent has been given.
Cookie consent and your choices
When you first visit the Hiddn Marketing website, you may be shown a cookie preference notice.
Where consent is required, you should be able to choose whether to accept or reject optional cookies.
Strictly necessary cookies may operate regardless of your preference because they are required to provide the website or a service you have requested.
You can change your cookie preferences later using the cookie settings facility provided on the website where available.
Consent can be withdrawn at any time. Withdrawing consent does not affect processing that took place lawfully before consent was withdrawn.
Analytics under current UK law
UK privacy law allows certain limited storage and access technologies used solely for statistical measurement of a website or online service to operate without consent where the relevant legal requirements are satisfied.
Those requirements include providing clear information and a simple way for users to object.
Hiddn Marketing may choose to continue obtaining consent for analytics technologies even where an exception could potentially be available.
Advertising, remarketing and tracking across different websites or services should not be treated as statistical measurement simply because they also produce analytics information.
How to manage cookies through your browser
Most internet browsers allow you to view, delete or block cookies.
The exact controls depend on the browser and device you use.
You can usually find these controls within the privacy, security or site settings section of your browser.
Blocking all cookies can affect website functionality because some services depend on cookies or local storage to work correctly.
Changes to the cookies used
The technologies used by Hiddn Marketing may change as the website develops.
For example, I may introduce or remove analytics tools, booking functionality, advertising measurement or other website services.
I periodically review the cookies and tracking technologies used by the website and will update this policy where there is a material change.
The date shown at the top of the policy identifies the most recent update.
More information
If you have questions about cookies or how Hiddn Marketing uses information collected through the website, contact:
For more information about how Hiddn Marketing processes personal information more generally, please read the Hiddn Marketing Privacy Policy.