What Does a CMO Really Cost a UK Business?
A practical comparison of full time and fractional senior marketing leadership A £120,000 Chief Marketing Officer does not cost a business £120,000. Once employer National Insurance and the minimum employer pension contribution are included, the direct annual employment cost is approximately £138,571. Add recruitment fees, and the first-year cost can exceed £160,000 before the business […]
Why Businesses Keep Hiring the Wrong Marketer
There is a problem in marketing recruitment that I keep seeing play out across businesses of all sizes. A business decides it needs marketing support. Leads may have slowed down. The website might not be converting. Sales might be questioning the quality of enquiries. The board might want more visibility. The brand may feel tired, […]