5/5
Pay-Per-Click | PPC Advertising Services
GROW YOUR BUSINESS WITH EXPERT PPC ADVERTISING SERVICES AND ONGOING SUPPORT FROM HIDDN MARKETING.
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PPC Advertising
Advertise Your Business To The Right People At The Right Time
Pay-per-click advertising or PPC for short is a marketing tactic in which advertisers pay a fee each and every time one of their ads is clicked. Essentially, it’s a way for you to pay for visitors to your website, rather than attempting to earn them organically, using Search Engine Optimisation.
Search engine advertising is one of the most popular forms of Pay-Per-Click advertising. It allows advertisers to bid for ad placement in a search engine’s sponsored link section when someone searches using a keyword that is related to their product or service. For example, if Hiddn Marketing were to bid on the keyword “Marketing Consultancy”, our ad might show up in the very top spot on the Google results page.
Every time our ad is clicked, sending a visitor to our website, we would have to pay the search engine a small fee. When PPC is working correctly, the fee is negligible, because the visit that has been paid for is worth more than what we have paid for it. In other words, if we pay £3 for a click, but the click results in multiple leads and a £3000 marketing consultancy contract, then we have made a healthy profit.
Fast And Cost-effective Results
PPC Campaign Management
If you are looking for fast results from your marketing campaign, then pay-per-click advertising could be the answer that you are looking for. With a PPC Campaign from Hiddn Marketing, clients often see results within a matter of days, if not hours. That’s because we use our years of experience and knowledge to:
- Write compelling ad copy to maximise your click-through rates.
- Create bespoke, targeted landing pages to boost conversions on your site.
- Analyse the performance constantly, making small tweaks to maximise results.
- Monitor bids, to ensure you pay as little as possible per click.
- Optimise your campaign by focusing budget on the ads that convert the most and cost the least.
PPC or SEO
Pay-Per-Click Vs. Search Engine Optimisation
There are two key differences when considering SEO or PPC. The first is that paid ads appear at the top (and the bottom) of the page, above the organic listings influenced by Search Engine Optimisation. The second is that traffic from organic Search Engine Optimisation is free, whereas traffic from Pay-Per-Click advertising has a cost associated with every click. In many cases, SEO and PPC work best when integrated and strategically aligned with each other.
