Direct Mail Marketing Services
Reach the right audience and grow your business with expert direct mail marketing services from Hiddn Marketing. Benefit from ongoing support that delivers targeted, tangible results with lasting impact.
- 20+ YEARS EXPERIENCE
- FELLOW OF THE CIM (FCIM)
- CHARTERED MARKETER (CMKTR)
Is There A Need For Direct Mail?
It’s true to say that whilst direct mail is being ignored by many businesses because of the perceived up-front cost, Hiddn Marketing knows the power of direct mail and are experts at designing a full direct mail campaign without breaking the bank.
Although direct mail’s response rate has dropped over time, it’s still an extremely valuable tool for businesses. The Direct Marketing Association found direct mail’s response rate to be in the region of 4.4% — compared to 0.12% for email. Whilst you wouldn’t want to send direct mail to a huge unsegmented database of people, it also doesn’t require the same level of consent as some of the other marketing tactics, meaning that you can often re-engage with your deferred customers long after the General Data Protection Regulations (GDPR) would allow. This means that in certain situations, direct mail is a fantastic way to reconnect with the customers you thought you had lost.
The Way Direct Mail Should Be
There are few marketing tactics that give as much creative freedom as Direct mail. It doesn’t have to be placed in an envelope, it can literally be designed however your audience is most likely to engage with it.
Hiddn Marketing has experience of managing over £1,000,000’s worth of direct mail campaigns over the years and every single one has been highly effective in generating engagement and all of our campaigns have given a significant return on investment to our clients.
Over many years we have built up a huge amount of contacts with printers and data protection specialists that are experts in the art of direct mail, meaning that we are always on budget, and always on time with our managed direct mail campaigns.
