Strategic Marketing Consultation
Independent strategic scrutiny before you commit budget, hire or restructure.
When a business does not have a senior marketing leader in place, significant marketing decisions are often made without experienced challenge. Budget increases, agency appointments, hiring decisions and repositioning strategies can move forward on confidence alone rather than disciplined scrutiny.
This Strategic Marketing Consultation introduces experienced marketing oversight at a critical decision point. It is a fixed fee, tightly defined, 90 minute strategic intervention designed to stress test your assumptions before you commit time, money or structure.
It exists for decision makers who need proportionate, senior level marketing input without engaging ongoing leadership. The objective is clarity, not complexity.
Duration: 90 minutes
Location: Zoom or in-person*
Investment: £595 (Zoom) OR £795 (in-person, inc. travel within North West, UK)
*For sessions outside the North West, additional travel costs may apply.
Why This Service Exists
Many founder led and operator led businesses operate without an in house Marketing Director or CMO. Decisions still need to be made, but there is no independent marketing leader pressure testing the logic.
Without that scrutiny:
- Investment can outpace evidence
- Agency recommendations can go unchallenged
- Hiring decisions can be premature
- Confidence can replace commercial validation
This service exists to introduce disciplined marketing challenge exactly when it is needed.
Who This Is For
This Strategic Marketing Consultation is designed for decision makers rather than delivery teams.
It is suited to:
- CEOs or Managing Directors making marketing investment decisions
- CFOs overseeing marketing spend without specialist expertise
- Leadership teams without a senior marketing lead
- Founder led businesses typically between £1m and £20m turnover
- Businesses considering engaging a Fractional CMO but not yet committed
If marketing leadership is absent but material decisions are imminent, this session provides proportionate oversight.
Scope and Structure
This is a tightly defined strategic intervention.
Session length: 90 minutes.
Preparation: Pre-session review of your website, positioning and stated objectives.
Depth: High-level strategic interrogation rather than forensic channel analysis.
Deliverable: A concise written summary outlining key observations, risks and recommended priorities.
The session focuses on the commercial logic behind your proposed direction. It examines whether assumptions are defensible and whether risk is being underestimated.
What This Service Does Not Include
To maintain clarity of scope, this consultation does not replace:
- A detailed Marketing Audit
- A Growth Alignment Review
- CRM or infrastructure deep dive
- Team structure modelling
- Implementation planning
- Ongoing advisory or leadership support
Those sit within separate, clearly defined services.
The Outcome
After this consultation:
- Risks are exposed clearly
- Assumptions have been challenged
- Commercial perspective is sharper
- Confidence is either reinforced or recalibrated
You either proceed with clarity or adjust direction before committing resource.
Fixed Fee Strategic Intervention
This service is delivered on a fixed fee basis, typically positioned between £595 and £795 depending on context.
The scope is defined.
The boundary is clear.
There is no retainer and no scope drift.
It is designed to introduce experienced marketing scrutiny at a critical decision point before the business commits time, money or structure.