Marketing Audit & Roundup
Independent marketing audit to evaluate performance, effectiveness and return.
When marketing investment increases, performance reporting often becomes more complex rather than more transparent. Campaigns run, agencies report, dashboards are presented, yet clarity around effectiveness and return can remain limited.
The Marketing Audit & Roundup is a structured, independent marketing audit designed to evaluate how your current marketing activity is performing. It provides objective analysis of effectiveness, efficiency and commercial return before further investment decisions are made.
This is not structural redesign or leadership consultancy. It is a focused marketing performance audit that examines what is working, what is underperforming and where marketing spend may be misaligned.
Investment: Defined following initial scoping discussion*
*Final fee confirmed following initial scoping discussion based on organisational complexity and scope. Typically delivered over 3–4 weeks.
Why A Marketing Performance Audit Matters
Marketing activity can create the appearance of momentum without delivering measurable commercial impact.
- Spend may increase without proportional revenue growth
- Agency reports may highlight visibility rather than return
- Channel performance may fluctuate without clear explanation
- Teams may feel busy while outcomes remain inconsistent
An independent marketing audit introduces evidence-based evaluation. It ensures that marketing investment decisions are informed by performance data rather than assumption or optimism.
Who This Marketing Audit Is For
The Marketing Audit & Roundup is suited to businesses that require performance transparency before making further commitments.
It is particularly relevant for:
- CEOs or Managing Directors questioning marketing return
- CFOs reviewing budget efficiency and allocation
- Marketing Managers seeking independent validation
- Businesses typically between £1m and £25m turnover
- Organisations working with agencies but lacking structured oversight
If you require clarity on marketing effectiveness rather than structural redesign, this audit provides proportionate insight.
Scope and Structure of the Marketing Audit
This is a defined project engagement typically delivered over two to three weeks depending on data access and channel complexity.
The marketing performance audit includes review of:
- Positioning and messaging consistency
- Channel mix and investment distribution
- Campaign performance metrics
- Conversion pathways
- Reporting clarity and data integrity
- Agency effectiveness and accountability
Inputs include access to performance data, campaign reports, marketing plans and relevant stakeholders.
The deliverable is a structured audit report outlining:
- What is driving measurable return
- What is underperforming relative to spend
- Where marketing budget may be misaligned
- Where measurement and reporting are weak
- Prioritised optimisation actions
This is evidence based, commercially grounded and focused on performance clarity.
What This Service Does Not Include
To maintain scope clarity, the Marketing Audit & Roundup does not include:
- Marketing team restructuring
- Long-term growth modelling
- CRM system rebuild
- Digital transformation projects
- Ongoing leadership engagement
- Hands-on campaign implementation
Where structural capability gaps are identified, that may sit within Growth Alignment Review or Fractional CMO services.
The Outcome
Following the marketing audit:
- Performance visibility improves
- Inefficiencies are identified
- Budget allocation becomes more deliberate
- Agency oversight strengthens
- Marketing effectiveness becomes measurable
You gain a clear understanding of how your current marketing investment is performing before committing further spend.
Commercial Model
The Marketing Audit & Roundup is delivered as a defined project engagement.
Fees are typically positioned between £3,500 and £6,000, depending on channel complexity and data access.
Scope is agreed following initial discussion to ensure clarity and boundary.