Growth Alignment Review
A strategic marketing capability assessment aligned to your growth strategy.
When revenue targets increase and growth expectations rise, marketing capability is often assumed rather than assessed. Investment may increase, headcount may expand and pressure from boards or investors may intensify. Yet few businesses conduct a structured marketing capability assessment to determine whether their marketing function is genuinely built to deliver the growth strategy in place.
The Growth Alignment Review is a defined, strategic marketing review designed to evaluate whether your current marketing structure, leadership and systems are aligned to your commercial ambition. It provides senior level oversight before you commit further budget, restructure teams or appoint executive hires.
This is not campaign optimisation or light consultancy. It is a comprehensive marketing function review focused on structural readiness, accountability and commercial alignment.
Investment: Defined following initial scoping discussion*
*Final fee confirmed following initial scoping discussion based on organisational complexity and scope. Typically delivered over 3–4 weeks.
Why Marketing Growth Strategy Often Fails
Growth strategy frequently outpaces marketing infrastructure.
Ambition accelerates.
Revenue targets increase.
Investment rises.
However, the underlying marketing structure may remain unchanged. Leadership gaps persist. Reporting lacks clarity. Capability does not match expectation.
Without a formal marketing readiness assessment, businesses risk:
- Hiring reactively rather than strategically
- Increasing spend without structural accountability
- Entering new markets without capability alignment
- Misjudging whether marketing can deliver forecast growth
This Growth Alignment Review exists to ensure your marketing growth strategy is supported by the right structure, systems and leadership before further commitment.
Who This Marketing Capability Review Is For
This service is designed for senior decision makers accountable for commercial performance.
It is particularly suited to:
- CEOs or Managing Directors entering a new growth phase
- CFOs reviewing marketing return relative to headcount cost
- Boards seeking clarity on marketing structure and performance
- Investor-backed organisations preparing for scale
- Businesses typically between £3m and £50m turnover where growth ambition is increasing
If growth expectations have risen but marketing capability has not been objectively evaluated, this review provides structured oversight.
Scope and Structure of the Growth Alignment Review
This is a defined project engagement typically delivered over three to four weeks.
The marketing function review includes:
- Stakeholder interviews to assess leadership clarity and accountability
- Evaluation of growth targets and commercial objectives
- Review of marketing strategy alignment
- Assessment of team structure and capability
- Analysis of channel performance and investment logic
- Evaluation of reporting systems, data reliability and governance
The deliverable is a detailed strategic report outlining:
- Structural weaknesses in the marketing function
- Capability gaps relative to growth objectives
- Performance barriers limiting scalability
- Investment misalignment
- Prioritised, commercially grounded recommendations
This is a comprehensive marketing capability assessment, but it is tightly scoped and time bound.
What This Review Does Not Include
To maintain clarity and prevent overlap with other services, the Growth Alignment Review does not include:
- Tactical channel optimisation
- Detailed campaign analysis
- CRM rebuild or system implementation
- Ongoing leadership management
- Hands-on marketing execution
Where implementation, transformation or embedded leadership is required, that sits within separate defined services such as Fractional CMO support or Marketing Transformation.
The Outcome of a Marketing Function Review
After the Growth Alignment Review:
- The board understands whether marketing is structurally capable of delivering growth
- Hiring decisions become evidence-led rather than reactive
- Budget allocation aligns with commercial logic
- Leadership gaps are clearly identified
- Growth risk is reduced through structured clarity
The business gains a clear view of whether to restructure, optimise, embed leadership or pause before scaling further.
Commercial Model
The Growth Alignment Review is delivered as a defined project engagement.
Fees are scoped following initial discussion and are typically positioned between £8,000 and £12,000 depending on organisational complexity and review depth.
It is not an open ended consultancy arrangement. It is a structured, strategic marketing capability assessment with defined boundaries and deliverables.