The Future of SEO in an AI First Search Landscape
There is a lazy narrative circulating that SEO is dying. It makes for good headlines. It does not make for a good strategy. What is actually happening is more nuanced and more structural. Search is not disappearing. It is being re-engineered. The traditional model of ranking ten blue links against a fixed keyword is giving […]
What Makes a Good Website: A Fractional CMO’s View
Most people judge a website on how it looks. I judge it on how much money it makes you. A website either drives growth or drains your budget. There is no middle ground. As a Chartered Marketer and Fractional CMO with technical design and web development knowledge, I look at websites very differently from a […]