What Makes a Good Website: A Fractional CMO’s View
Most people judge a website on how it looks. I judge it on how much money it makes you. A website either drives growth or drains your budget. There is no middle ground. As a Chartered Marketer and Fractional CMO with technical design and web development knowledge, I look at websites very differently from a […]
Not a Silver Bullet: How a Tech-Savvy CMO Transforms Your CRM into a Growth Engine
Business owners often assume that simply installing a Customer Relationship Management (CRM) system will magically solve their marketing and data woes. It’s an enticing idea, buy the right software and voilà! leads multiply, customer insights flow, and compliance headaches vanish. As a Chartered Marketer and seasoned CMO, I can assure you this is a costly […]
Vanity Metrics Are Useless: Why Chasing Likes and Impressions Hurts Your ROI
If you’re a UK business owner frustrated with an underperforming marketing agency, you might recognise this scenario: your agency’s monthly report boasts about thousands of Instagram likes, a surge in Twitter followers, or millions of ad impressions. These numbers can sound impressive, and it’s tempting to feel your marketing investment is paying off. Yet, despite those flashy […]