Vanity Metrics Are Useless: Why Chasing Likes and Impressions Hurts Your ROI
If you’re a UK business owner frustrated with an underperforming marketing agency, you might recognise this scenario: your agency’s monthly report boasts about thousands of Instagram likes, a surge in Twitter followers, or millions of ad impressions. These numbers can sound impressive, and it’s tempting to feel your marketing investment is paying off. Yet, despite those flashy […]