About Hiddn Marketing
Making the invisible. Unmissable.
I’m Simon Larkin, a Chartered Marketer (CMktr) and Fellow of the Chartered Institute of Marketing (FCIM) with more than 20 years of senior marketing experience. I founded Hiddn Marketing to give businesses flexible access to CMO-level marketing leadership, without the cost or commitment of a full-time hire.
I’ve spent my career helping businesses see what they’ve been missing. Whether that’s an untapped audience, a disconnected process, or a brand that’s lost its focus, I specialise in finding the clarity behind the chaos and turning it into commercial performance.
- 20+ Years Experience
- Fellow of the CIM (FCIM)
- Chartered Marketer (CMktr)
Who I Am
Over the last two decades, I’ve led marketing and digital transformation for organisations across financial services, real estate, technology, travel, and e-commerce. I’ve built teams, rebuilt functions, and delivered measurable results in both regulated and high-growth environments.
From repositioning established brands to leading through crisis and change, I’ve seen marketing from every angle, and I know how to turn strategy into sustainable growth.
Along the way, I’ve supported global names including BMW, Nissan, Admiral, and Princess Yachts, as well as emerging UK businesses ready to scale. My approach combines deep strategic understanding with hands-on delivery, so when I recommend something, it’s grounded in both experience and practicality.
Why I Created Hiddn Marketing
Hiddn Marketing began in 2020 with a simple idea: to make senior marketing leadership more accessible. Many businesses reach a point where they need strategy, structure, and commercial oversight, but not a permanent, six-figure CMO.
That’s where I come in.
Through Hiddn, I provide Fractional CMO services to help businesses grow with precision and purpose. I bring the strategic thinking of a marketing leader and the delivery of a practitioner, giving you both direction and execution, without the overheads.
My work is built around flexibility, clarity, and measurable outcomes. Every engagement starts with listening. I take time to understand what’s working, what isn’t, and where the biggest opportunities lie. Then I help you focus on what matters most: performance, growth, and the systems that sustain both.
My Approach
I believe good marketing leadership should feel like a partnership. I don’t deliver templates or jargon; I create frameworks that fit your business.
I lead with data, guided by experience, and I never lose sight of the commercial outcome. Whether you need a full marketing strategy, leadership for your internal team, or someone to stabilise your marketing function through change, I bring clarity and momentum where it’s needed most.
No inflated salaries. No unnecessary complexity. Just senior-level marketing expertise that adapts to your goals and delivers results.
Why Hiddn?
The missing “e” in Hiddn isn’t a gimmick, it’s the philosophy behind everything I do.
It reflects the unseen value I help businesses uncover and the quiet, deliberate way I work. The most effective marketing isn’t always loud; it’s intentional, seamless, and grounded in strategy.
At Hiddn Marketing, I help brands become unmissable by design. Through a focused, data-led strategy and creative precision, I ensure your marketing connects with the people who matter most, often before they realise it.
This is marketing that earns attention, builds trust, and creates measurable growth.
What You Get With Hiddn
When you work with me, you get:
- Fractional CMO expertise without the full-time cost.
- A partner who understands both strategy and delivery.
- Decades of experience building marketing that performs.
- A focus on measurable outcomes, not vanity metrics.
- A calm, structured approach designed to bring clarity and confidence.
With Hiddn Marketing, you get me, and everything I bring to the table.